Jo Tran, Product Designer

Selected Work

LegalZoom International Checkout Flow

Optimizing a checkout flow to improve conversion rates for international customers.
BetterUp Mentorship 🔐

A research-backed, zero-to-one initiative to launch an MVP for a virtual mentorship matching program.
LegalZoom Onboarding Tasklist Optimization

Increasing compliance task competion rates for new business owners.
BetterUp Scheduling Experience Improvements

Reducing the amount of missed and last-minute cancellations of coaching sessions.
On Being Digital Strategy 🔐

Redesigning the web presence of a beloved podcast for both new and old fans.

Info


Johana Tran is a staff-level product designer who crafts thoughtful, human-centered experiences. With a foundation in graphic design and years of product design experience, she brings a well-rounded perspective — equally comfortable adapting to new ways of working and drawing on well-honed design instincts. 

Experience


LegalZoom
BetterUp
frog design 
SYPartners
Hybrid Design

Contact


Email Jo
LinkedIn
Instagram

Based in Los Angeles 🌴
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